2012 Volume 4 Journal

  • 6

    Sustainable Tourism Development in Nessebar, Bulgaria

    Nessebar is proclaimed as/to be a city-museum (Dinev, 2010) and is protected from UNESCO as a World Heritage (Dimitrov, 2011). The resort is developing very fast as a tourist destination but this rapid expansion is concerning the authorities because it is seriously damaging the historical heritage of the city (Municipality of Nessebar, 2007). The author is concerned about the future of Nessebar and is trying to prove that strategic sustainable tourism is the right method for development.

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  • 4

    Motivational and Experiential Elements of Last Chance Tourism: A Case of Antarctica

    The last chance tourism which means vanishing tourist destinations that face global warming and pollutions which is expected to be used as marketing and delivering conservation message which to create the awareness to the tourists. In reality, it has not achieved its purpose and it rather increased the speed of destruction towards these vanishing destinations. (Antanassova, 2010).

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  • 3

    Entrepreneurship In Indian Hospitality

    People listen to the hip-hop CDs, use an Apple computer, eat McDonalds burgers, and stay in Marriott hotels and resorts. These products and services did not develop by their own, but brought by entrepreneurs to the world (Mariotti and Gliackin, 2010). The hospitality industry has been very fruitful for the entrepreneurial business. In this competitive world, an individual has to be innovative and different so as to survive in the hospitality industry (Li, 2008). The author is focusing on the characters, strategies, opportunities, mistakes and solutions of an entrepreneur.

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  • 7

    The Effects of All-Inclusive Tourism on Turkey

    Recently, a relatively new type of tourism system - called all-inclusive - reached the Mediterranean area. After its appearance, it has became one of the most popular way of accommodation in a very short time, especially in Turkey where the new all-inclusive system's popularity soared in an unusual way. As tourism has a very important impact on the Turkish GDP, the changes affects significantly the local economy as well, as the life of the population located primarily near the coastline.

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  • 2

    Defending Paradise: Reef Tourism

    People have always been attracted by unique and marvellous natural wonders. Almost the whole planet now is discovered, but what are the issues of human’s curiosity? Over the time society started to understand that something is going wrong with natural resources. One of such examples is Great Barrier Reef in Australia. It is an enormous attraction for people all over the world. Marine tourism was developing very fast there during the 1980s and 1990s. According to Annie Ilett and Chris Thomas, nowadays the contribution to the Australian economy is more than $1billion, constituted by 1.9 million tourists per year.

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  • 1

    How a Cost Leadership Strategy can Allow a Firm to Earn Above-Average Returns in Spite of Strong Competitive Forces

    Many companies today operate under precise details according to their own complex business procedures. They often try to reduce the cost of the products in order to gain maximum profit from their unique selling point and services. The figure above shows the generic competitive strategies: cost leadership, differentiation and focus. It explains that a cost leadership strategy is mainly focused on low expenditures where the target is the mass market. The strategy also involves how products are manufactured, the materials used and the logistics in management.

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  • 9

    Work-life balance in Hospitality and Tourism Industries as a Human Resource Principle: A Critical Review of Chronological Research From 2002 to Present.

    Deliberation of work-life balance (WLB) in present time has become noticeably common among different industries as well as Hospitality and Tourism ones. More research in this sphere finds reflection in the growing interest to the topic. Thus, the paper adopts data regarding WLB over the last ten years with a purpose to show materials’ difference and similarity and prove an inflow of information to the matter under consideration.

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  • 8

    The Impact of Singapore’s Integrated Resorts on its Economy and Tourism

    For years, Singapore has always been recognised as one of the countries with the strongest economy in Asia. However, as the economy in Asia grew over the past decades, competition between neighbouring countries like Malaysia, Thailand and Hong Kong intensifies. As a solution, Singapore Prime Minister Mr Lee Hsien Loong brought up the suggestion of building two Integrated Resorts (IRs), namely Marina Bay Sands and Resort World Sentosa in Singapore so as to provide competition, critical mass, and economic benefits without increasing the social cost commensurately during the parliament session on 18th April 2005.

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  • 5

    San Diego as a “Cosplay Tourism” Destination

    This paper attempts to define “Cosplay Tourism”, and looks at methods for exploring the viability of the cosplay market as a possible market space. Secondly, explores strategies for marketing to Cosplayers. Furthermore, the author focuses on San Diego as a cosplay destination, and analyzes strategy to compete with other cosplay destinations. The author chose this topic, largely because there exists no other research available about Cosplay Tourism. At its basic form tourism is defined as travelling away from ones home for more than 24 hours for leisure or business (Page and Connel, 2009).

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